What is the Difference Between Marketing and Digital Marketing?

Marketing and digital marketing are two distinct approaches to promoting a business. The latter creates more opportunities for marketers to reach their audience through various channels. Regardless of the type of business, digital marketing can help you promote it effectively. For more information on digital marketing, check out the following articles and click here to signup with Atlanta Digital Marketing Agency.

Inbound Marketing

Inbound marketing uses the power of search engine optimization to attract your target audience. It uses keywords that are relevant to your business and works well in niche areas or industries. The use of content marketing and email marketing to reach potential customers is another way to increase your visibility. Testing is important in inbound marketing because it helps you refine your approach and determine what works best.

One of the biggest differences between traditional marketing and inbound marketing is their focus. Traditional marketing and advertising focus on capturing the attention of consumers and selling products. This approach tends to be passive and difficult to measure because of the thousands of ads consumers see every day. By contrast, inbound marketing focuses on attracting customers rather than selling products. Almost six out of ten consumers start their buying journey online.

Mobile marketing

Mobile marketing is a growing component of the digital marketing field. It offers a wide range of marketing opportunities, and it has many advantages over traditional media. For example, mobile marketing is cost-effective and can reach customers in real time. In contrast, traditional media only works when the customer is directly in front of it.

SMS marketing is a permission-based marketing strategy that uses mobile phones to deliver promotional messages to consumers. Customers opt-in by texting a keyword to a specific shortcode (typically five digits) and giving consent to receive marketing messages. This can be done via a phone number on the customer's phone, a website, or even at a register.

Internet marketing

Traditional marketing involves using media, print, television, and radio. It is not as cost-effective as Internet marketing, and requires outside help to get it done right. The process can be expensive, and it often involves hiring graphic designers and scriptwriters. Moreover, it is annoying to consumers. While TV commercials were once a staple of television shows, digital recording has made it easier for viewers to avoid them. Internet marketing, on the other hand, uses every available touchpoint to spread the word about a product or service.

Internet marketing requires interaction with potential customers, which can be time-consuming. While traditional marketing methods still work for some populations, digital marketing has gained momentum and produces higher returns. Regardless of the type of medium, the goal is to find ways to convert potential customers into business leads.


To evaluate the cost-effectiveness of marketing and digital marketing strategies, first understand your marketing goals. For example, a social media campaign that is targeted only at generating clicks may not be cost-effective. Conversely, a campaign that focuses on driving sales should be considered cost-effective.

Several metrics are helpful in measuring the effectiveness of marketing and digital marketing strategies. One important metric is the number of followers acquired. For instance, a single tweet about a new product may result in six new fans or followers. Another metric is cost-per-lead.

When it comes to cost-effectiveness, digital marketing is often considered the best option. Using pay-per-click ads allows companies to reach an audience more quickly than conventional marketing methods. These ads are easily tracked and can be customized to target specific audiences. Additionally, digital marketing allows businesses to measure ROI with greater precision.